MGT 300-CHAPTER 3

MGT 300-CHAPTER 3

Organizations can undertake high-profile strategic initiatives including:

-          Supply chain management (SCM)

-          Customer relationship management (CRM)

-          Business process reengineering (BPR)

-          Enterprise resource planning (ERP)

SUPPLY CHAIN MANAGEMENT (SCM)

•    Involves the management of information flows between and among stages in a     supply chain to maximize total supply chain effectiveness and profitability.   

• Four basic components of supply chain management include:

      Supply chain strategy: strategy for managing all resources to meet customer   demand  
                                      for all product and services . 

      Supply chain partner: partners throughout the supply chain that deliver finished

                                       products, raw materials, and services

      Supply chain operation: schedule for production activities like testing and packaging .        

      Supply chain logistics:   product delivery process .

  

CUSTOMER RELATIONSHIP MANAGEMENT ( CRM )

• involves managing all aspects pf a customer's relationship with an organization to     increase customer loyalty and retention and an organization's profitability
• CRM  is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprise wide level.
•    CRM can enable an organization to:
  -          Identify types of customers
  -          Design individual customer marketing campaigns
  -          Treat each customer as an individual
  -          Understand customer buying behavior.

BUSINESS PROCESS ENGINEERING ( BPR )

• Business Process is a standardized set of activities that accomplish a specific task.
• Business process reengineering ( bpr)- analysis and redesign of workflow within and between enterprises
• The purposes of bpr is to make all business processes best-in class
• Example of BPR : Develop vision and mision , make new process , evaluate the new process , identify change levers . 

ENTERPRISE RESOURCE PLANNING ( ERP )

•  Enterprise resources planning (erp)- intergrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise wide information.
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